About me

I am one of the foremost experts on launching, growing, and scaling online subscription based businesses, having established a long-standing track record of success in the online subscription & membership space since 2006.

Early in my career, I started developing a revenue generation methodology deeply rooted in effective problem-solving and creating a seamless end to end customer journey by aligning Marketing, Sales, and Customer Success. Applying and refining that methodology over the years helped me to sell millions of dollars of B2B contracts at the world's leading collegiate sports subscription website.

As a consultant since 2014, I've applied those same principles to help my clients' recurring revenue businesses achieve similar results.

Effective selling in a recurring revenue organization requires a dedication to multidisciplinary learning across all revenue departments, as well as successful cross-departmental collaboration with Product, Marketing, Customer Success, and Leadership.

As a consultant, coach, and fractional leader, I've taken my methodology and successfully applied it to dozens of SMB D2C, B2C, and B2Bs with fantastic results on both the individual and organizational level.

I can do the same for your team.

On a personal note...

I live at the foothills of the Rocky Mountains in Fort Collins, CO with my husband, Travis, and son, Kyle. I’m an avid cyclist, bookworm, yogi, mountain biker, hiker, and skier.