The good news is that you're not alone. Most sales managers & VPs in the B2B space have this exact same problem.
The even better news is: Not only can I help you recruit a sales team of A+ performers, I can also work with your sales team to help them hit their targets faster and more consistently.
Hi, I'm Amanda Northcutt. If you're looking to optimize your SaaS, subscription, or online membership's marketing, sales, and retention efforts for maximum profitability, then you're in the right place.
You'll notice — right from our first free strategy call— the impact that my 17+ years of sales experience, specializing in high-touch B2B sales and revenue funnel optimization for online recurring-revenue businesses, will have on your team.
Chances are, I've seen your problem before and I know how to tackle it head-on.
Why spend 6 months of burn looking for answers if you can just spend a few hours picking Amanda's brain? She knew what questions to ask, did a thorough assessment of my subscription box business, and helped set me on the right path toward scaling.
Jack Benzaquen, Founder & CEO | Duradry
Succeeding at sales is simple, but not easy.
It's not a transfer of enthusiasm. It's not just a numbers game. And it's certainly not about flattery, or about tricking a prospect into buying something they don't need or want.
At its core, sales is problem-solving.
B2B sales teams must effectively diagnose and frame business problems to a buying committee, and then present creative solutions to solve that problem.
The way I see it, a sales team that's able to…
...will win out every time over the pressure-heavy “bro” sales culture of yesterday.
Amanda knew all the right questions to ask. She helped me hone my message, identify my audience, and understand which marketing strategies would be most effective. I left our time together with actionable steps and an abundance of resources that are helping me move forward with my business. Amanda met me where I'm at and quickly moved me to the next level.
Amy Norvell, Founder | Nurture Your Joy
Early in my career, I started developing a sales methodology deeply rooted in effective problem-solving that allowed me to sell millions of dollars of B2B contracts.
At its core, sales is problem solving. It's the right offer at the right time to the right prospect. The trouble is in the getting there.
Effective selling requires a dedication to multidisciplinary and continuous education, as well as successful cross-collaboration with product development, marketing, customer success, and leadership.
Your sales team must be able to quickly and effectively become fluent in prospects' industries; tease out problems, objections, and key stakeholders; then design a solution to bridge those gaps, and present it at the right time, to the right people.
Follow up, follow through, onboarding, product adoption, and a seamless handoff to customer success sets the stage for creating brand evangelist, high LTV, delighted customers.
The most successful salespeople do what they say they're going to do when they say they're going to do it. They are relentless in their pursuit of excellence and exceeding customers' expectations.
As a consultant, coach, and fractional leader, I've taken that methodology and successfully applied it to dozens of businesses with fantastic results on both the individual and organizational level.
I can do the same for your team.
Comprehensive discovery is key to a successful selling relationship. Seek first to understand, then, and only then, to be understood. Incisive and thoughtful questioning is the foundation from which to build your case of how your solution can deliver the outcomes your future customer needs and expects.
Amanda Northcutt, Founder & CEO | MemberUp
Since sales is one of the most expensive teams in your organization, it's crucial to provide them with the tools they need to:
In the end, it boils down to this:
Amanda has gone above and beyond as a consultant for us. She is true to her word and gets work done when she says she is going to do it. She has a depth of knowledge that has helped us to solve some business problems we've been unable to tackle in house. Amanda has worked with us on two projects and has exceeded our expectations both times. Her assistance has been invaluable to us and I would recommend her marketing and sales expertise to anyone.
Matt Tagliavia, Senior Director of Marketing | InventHelp
Your first step is scheduling your free, 1-hour coaching strategy call with me. This call gives me a chance to start to understand your business, and where you need help. It also gives you immediate “fresh eyes” on problems you're stuck on, big-picture suggestions, and a new perspective that might be all you need to unblock your path.
At the end of the call, we'll both have a sense of whether it would be valuable to continue working together on these problems. If we both agree it's a good idea, we can go forward. (Or you might have enough new ideas that we decide to just leave things there! Which is also perfectly fine with me. I'd still call that a “win”.)
Get a new expert perspective on your subscription sales team & challenges in a friendly, free, zero-obligation setting:
An hour with Amanda was time very well spent! She asked me some tough questions about processes, our ideal customers, my role and how our sales operation can scale. It sparked a lot of discussion among our team and has led to meaningful changes in how we approach sales. Count yourself among the luckiest of salespeople if you get to spend time with Amanda.
Jimmy Daly, Marketing Director | Animalz
Amanda was a total pro. She obviously knows the membership space well, and more than that, was super present with me on each of our phone calls. She listened very well to my questions, clarified the big points, made sure I knew exactly what I needed, and then filled in the blanks very well. I was impressed with her initiative to bring up & research additional questions I hadn't previously considered. I love working with people who “know their stuff” AND are great to work with! I would definitely recommend Amanda to others working on memberships, and I'm sure I'll be calling on her again for additional help as needed.
Sonia Stringer, CEO | Business Academy for Women
My business has been running well, but I've realized that we could be more efficient and deliberate in building my business the direction I want to go long-term. Working with Amanda was an amazing experience. In a very short time, she was able to redirect my focus towards putting systems in place to build profit centers in areas I enjoyed working on, and helped me develop a plan to reach my financial and lifestyle goals.
Andrew Kilzer, GM | TexAgs Production Group